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shuk to chic
Transforming the classic plastic market bag into a chic range of pop fashion accessories.
mix and match
Drawing on existing fashion branding and patterns (Adidas, Chanel, Louis Vuitton) I added a trashy market vibe to established
a distinctive look for Shosh.
colours and features
Inspired by Tel Aviv’s famous Carmel Market, the colour scheme was set according to different fresh produce available in the bustling produce stalls.
Using the handle shape and mesh texture throughout the line gives a nod to the original bag design.
Marketing
Playfully combining an Ali-Express vibe with bold and poppy fashion ideas, these mocked-up images give a sense of the product and its branding in the real world. Hipster chic from the shuk.
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